Zappos
Find your favorite designer shoes and accessories from Zappos (brand with 24/7 customer service).
Zappos offers free emergency distribution options and free returns, as well as videos of almost all available products, always providing you with an excellent online shopping experience. It even comes with your favorite brands, such as ugg, sorel, frye, ASICs and so on.
a: Free express transportation.
b: Free return.
c: All-weather customer service.
Beginning
Tony Hsieh, CEO of Zappos
Zappos was founded by Nick Swinmun in 1999. He said his first inspiration came from the fact that he couldn't find a pair of brown airways in his local shopping mall. In the same year, Swinmun put forward the idea of selling shoes online to Tony Hsieh and Alfred Lin. Xie Changting was initially skeptical about this and almost deleted Swinburne's voice mail. After Swinburn mentioned that "American shoes are a $40 billion market, of which 5% have been sold through paper mail order catalogues", Xie Changting and Lin decided to invest $2 million through their investment company Venture Frogs. When the company was officially launched, it was only named shoesite.com in 1999.
In July 1999, the company changed its name from Shoesite to Zappos, meaning "shoes". In 2000, Venture Frog invested in the company and allowed Zappos to enter its office space. In 2001, Xie Changting and Nick Swimburn co-chaired CEO
Growth
From 1999 to 2000, ZapPOS earned $1.6 million in total sales. In 2001, ZapPOS brought in $8.6 million, a substantial increase over the previous year. In 2004, ZapPOS reached $184 million in sales and received $35 million in investment from Sequoia Capital. They moved their headquarters from San Francisco to Hender. Son, Nevada. Over the next three years, Zappos'annual revenue doubled to $840 million in total sales. By 2007, the company's business scope was expanded to include handbags, glasses, clothing, watches and children's products. A year later, they ranked 23rd among the top 100 companies selected by Fortune magazine. At the beginning of this century, Zappos decided to abandon its original business model and no longer adopt the company's inventory management model. "Although it's hard to get rid of sales when nobody gives you money, if we don't want to control the whole experience, in the eyes of our customers, we can't tell ourselves apart," Xie said. We have to give up easy money, manage inventory and take risks.
Products
By 2010, shoes accounted for about 80% of Zappos business. By 2007, Zappos had expanded its inventory to include clothing, handbags and other accessories, accounting for 20% of annual revenue. Zappos executives say they expect clothing and accessories to generate an additional $1 billion in revenue because the clothing market is four times the size of the footwear market.
The company sells a variety of different types of shoes, including plain shoes. In 2004, they launched a second series of shoes called Zappos Couture.
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